Explaining the marketing effort of professional service providers: An exploratory study
- 1 April 1991
- journal article
- research article
- Published by Springer Nature in Marketing Letters
- Vol. 2 (2) , 111-127
- https://doi.org/10.1007/bf00436032
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Meta-Analyses of Attitudes toward Advertising by ProfessionalsJournal of Marketing, 1988
- Communication and Control Processes in the Delivery of Service QualityJournal of Marketing, 1988
- A Conceptual Model of Service Quality and Its Implications for Future ResearchJournal of Marketing, 1985
- Threat Rigidity Effects in Organizational Behavior: A Multilevel AnalysisAdministrative Science Quarterly, 1981