An Exploratory Behavioral and Socio‐Economic Profile of Consumer Action About Dissatisfaction with Selected Household Appliances

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Abstract
Dissatisfactions of consumers with household appliances and consumers' attempts to get action to overcome their dissatisfaction are frequently discussed and reported. However, only limited empirical research that permits generalization is available. This study provides additional insight into characteristics of consumers experiencing dissatisfaction with some household appliances as well as a profile of those consumers who express their dissatisfactions and those who don't and the places turned to by those consumers who do complain.