The effect of brand characteristics and retailer policies on response to retail price promotions: Implications for retailers
- 30 November 1995
- journal article
- Published by Elsevier in Journal of Retailing
- Vol. 71 (3) , 249-278
- https://doi.org/10.1016/0022-4359(95)90025-x
Abstract
No abstract availableKeywords
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