Consumer Behavior and Product Performance: An Alternative Conceptualization
Open Access
- 1 October 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 39 (4) , 1-6
- https://doi.org/10.1177/002224297503900401
Abstract
Why and how products fail… What can marketing managers do?Keywords
This publication has 0 references indexed in Scilit: