Analyzing Changing Consumption Patterns with Cohort Analysis

• 1 February 1983
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 20  (1) , 12
• https://doi.org/10.2307/3151407

Abstract

Keywords

• COHORT ANALYSIS
• CHANGING CONSUMPTION PATTERNS
• ANALYZING CHANGING
• PATTERNS WITH COHORT