Decision Making within the Household
- 1 March 1976
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 2 (4) , 241-260
- https://doi.org/10.1086/208639
Abstract
Existing research on household decision making is reviewed in terms of three questions: (1) Which family members are involved in economic decisions?Keywords
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