Building Coalitions: The Australian Labor Party and the 1993 General Election

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Abstract
Both major contestants in the 1993 election appealed to fear and uncertainty among voters in general, but there were differences in their conceptualisation of the society to which they were appealing. Labor had spent many years cultivating sections of the electorate such as women, immigrants, youth, unionists, welfare beneficiaries and the organisations claiming to represent them. In their view society was built up from social groups and Labor sought to create coalitions of these. In the Liberal view, strongly influenced by public choice theory, society was made up of individuals and their families and public policy was distorted by special claims. Labor appealed more consistently to social groups than the opposition and its success led to some questioning of the opposition's approach within its own ranks.

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