New York Times Coverage of Presidential Campaigns
Open Access
- 1 June 2005
- journal article
- Published by SAGE Publications in Journalism & Mass Communication Quarterly
- Vol. 82 (2) , 356-376
- https://doi.org/10.1177/107769900508200208
Abstract
This study investigates New York Times coverage of the Democratic and Republican general presidential campaigns from 1952–2000. Content analysis reveals that the most common topic of campaign coverage was horse race. Discussion of the candidates' character was more common than discussion of their policy positions (even though candidates discuss policy more than character in campaign messages). The statements in these stories were more often negative than positive (despite the fact that candidates' messages are more positive than negative). Reporters are the most common sources for the statements in these articles, followed by candidates, supporters, and others.Keywords
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