Estimating the Proportion of "Always Buy" and "Never Buy" Consumers: A Likelihood Ratio Test with Sample Size Implications
- 1 November 1977
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 14 (4) , 601
- https://doi.org/10.2307/3151209
Abstract
No abstract availableThis publication has 0 references indexed in Scilit: