Spring break student travel: a longitudinal study
- 1 January 1996
- journal article
- other
- Published by SAGE Publications in Journal of Vacation Marketing
- Vol. 2 (2) , 137-150
- https://doi.org/10.1177/135676679600200204
Abstract
Spring break travel is a unique North American youth tourism phenomenon, generating millions of dollars for the tourism industry. This longitudinal study surveyed students at the University of Wisconsin-Stout, USA, over a four-year period. It examines the changes that have occurred in spring break travel patterns over the years of 1991 to 1994. Implications for marketers, tour operators and destinations are presented.Keywords
This publication has 2 references indexed in Scilit:
- Role of involvement in the travel decisionJournal of Vacation Marketing, 1995
- Spring Break Student Travel-An Exploratory StudyJournal of Travel & Tourism Marketing, 1993