Social Psychological Dimensions of Alcohol Availability: The Relationship of Perceived Social Obligations, Price Considerations, and Energy Expended to the Frequency, Amount, and Type of Alcoholic Beverage Consumed

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Abstract
A random survey of 580 respondents, conducted in the spring of 1980 in California, (USA) collected data on the frequency and amount of alcoholic consumption for beer, wine and distilled spirits. The independent variables were 3 dimensions of subjective availability. Sociodemographic information was also collected. Regression analysis for the frequency and amount of consumption revealed that the availability measures explain significant amounts of the variance. The normative influence of social obligations to serve alcohol was more salient than price considerations and energy spent on purchasing. Canonical correlations further specify the relationships between variables and the differential consumption of alcoholic beverages.