Factors Affecting Trust in Market Research Relationships
- 1 January 1993
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 57 (1) , 81
- https://doi.org/10.2307/1252059
Abstract
Building on previous work suggesting that trust is critical in facilitating exchange relationships, the authors describe a comprehensive theory of trust in mark...This publication has 0 references indexed in Scilit: