Broadening the concept of marketing.

• 1 January 1969
• journal article
• Vol. 33  (1) , 10-5

Abstract

Keywords

• COMMERCE
• COMMERCIAL SECTOR
• COMMUNICATION
• ECONOMIC FACTORS
• MACROECONOMIC FACTORS
• MARKET RESEARCH
• MARKETING
• MASS MEDIA
• PRIVATE SECTOR
• PROMOTION
• PUBLIC SECTOR
• RESEARCH METHODOLOGY
• SALES
• SOCIAL MARKETING