The depiction of senior citizens in magazine advertisements: A content analysis
- 1 September 1992
- journal article
- Published by Springer Nature in Journal of Business Ethics
- Vol. 11 (9) , 701-706
- https://doi.org/10.1007/bf01686350
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- A Longitudinal Study of the Use of the Elderly in Magazine AdvertisingJournal of Consumer Research, 1986
- Shopping orientation segmentation of the elderly consumerJournal of the Academy of Marketing Science, 1985
- The elderly:Still the “invisible and forgotten” market segmentJournal of the Academy of Marketing Science, 1985
- A Socialization Perspective on Selected Consumer Characteristics of the ElderlyJournal of Consumer Affairs, 1985
- Social Interaction and Life Satisfaction: An Empirical Assessment of Late-Life PatternsJournal of Gerontology, 1979