Marketing warfare — Fact or fiction?
- 30 November 1987
- journal article
- Published by Elsevier in European Management Journal
- Vol. 5 (3) , 215-225
- https://doi.org/10.1016/s0263-2373(87)80050-6
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Strategic planning: Fulfilling the promiseBusiness Horizons, 1985
- Macht der TriadePublished by Springer Nature ,1985