Recreational Service Quality in the International Setting
- 1 December 1993
- journal article
- Published by Emerald Publishing in International Journal of Service Industry Management
- Vol. 4 (4) , 68-86
- https://doi.org/10.1108/09564239310044316
Abstract
The following study suggests that the recrational services sector represents a growing, yet currently understudied, opportunity in the area of international services marketing. For example, personal consumption expenditures in the United States have increased from $50 billion in 1985 to $246.8 billion in 1988. Parry suggests that European consumers have also been presented with an increasingly eclectic array of recreational alternatives during the last decade.Keywords
This publication has 0 references indexed in Scilit: