Principles vs. Practice in New Product Planning

• 1 January 1984
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 1  (1) , 43-55
• https://doi.org/10.1111/1540-5885.110043

Abstract

Keywords

• PRODUCT PLANNING
• NEW PRODUCT
• PRINCIPLE
• PRACTICE
• INHERENTLY COMPLEX
• GUIDANCE PROVIDED
• ACTIVITIES SUGGESTS
• OBTAIN GREATER