STRATEGIC CHANGE: THE EFFECTS OF FOUNDING AND HISTORY.

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Abstract
The research reported here examined the evolution of strategy over time and the conditions under which change in strategy is likely. Findings show that characteristics of an organization's founding imprint its initial strategy by contributing to an internal consensus around a given strategic approach. Conditions subsequent to founding also influence the degree to which an initial strategy is perpetuated. The study examined perspectives on organizational change and inertia and further developed them to explain the role of history and precedence in shaping strategic action.

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