The Social Responsibilities of Business: What Marketing Executives Think

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Abstract
Reveals that the evidence shows marketing practitioners, like their academic practitioners, differ widely in their views on the controversial issue of the social responsibilities of business. Posits that the majority of the executives, however, did seem to believe that – in environmental matters, at least – it is no longer enough for a company simply to fulfil its economic functions of making profits and generating employment; the company must recognise an obligation to society which goes beyond mere compliance with the law. Concludes that it remains to be seen just how far this belief will be reflected in company policies and practices in years to come.

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