From Micromarketing to Macromarketing: Radical Social System Paradigms

• 1 October 1981
• journal article
• research article
• Published by SAGE Publications in Journal of Macromarketing
• Vol. 1  (2) , 60-61
• https://doi.org/10.1177/027614678100100210

Abstract

Keywords

• RADICAL SOCIAL
• MICROMARKETING TO MACROMARKETING
• SOCIAL SYSTEM PARADIGMS