The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
- 1 September 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 9 (2) , 132-140
- https://doi.org/10.1086/208906
Abstract
This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to representKeywords
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