Identification and Analysis of Moderator Variables
Open Access
- 1 August 1981
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 18 (3) , 291-300
- https://doi.org/10.1177/002224378101800303
Abstract
Although the concept of moderator variables has been used extensively in marketing-related studies, much confusion persists as to how they are defined and identified. To alleviate this confusion, the authors present a typology of moderator variables with a framework for identifying their presence and type. Simulated data are used to illustrate and validate the proposed framework.Keywords
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