Build the Foundation for a Successful Joint Venture
- 1 June 1991
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 12 (6) , 27-32
- https://doi.org/10.1108/eb039452
Abstract
The time to structure these fragile business arrangements is before they begin. With joint ventures, planners find success in the design studio, not in the repair shop.Keywords
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