Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data

1 February 1995

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 32 (1)
https://doi.org/10.2307/3152108

Abstract

The authors develop a dynamic consideration set formation model, complementary to the static model developed by Roberts and Lattin (1991). The model does not re...

Keywords

USING SCANNER
CHOICE MODELS
EMPIRICAL CHOICE
SCANNER PANEL
PANEL DATA
STUDYING CONSIDERATION EFFECTS

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