Multifirm Analysis of Competitive Decision Variables
Open Access
- 1 February 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (1) , 50-62
- https://doi.org/10.1177/002224377401100105
Abstract
Econometric methodology is applied to the data of a given industry, and equations representing the performance and decision variables of the major firms are simultaneously estimated. This study is unique with respect to the number and nature of the decision variables considered.Keywords
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