Customer delight: Foundations, findings, and managerial insight

• 1 January 1997
• journal article
• Published by Elsevier in Journal of Retailing
• Vol. 73  (3) , 311-336
• https://doi.org/10.1016/s0022-4359(97)90021-x

Abstract

Keywords

• BEHAVIORAL
• MANAGERIAL
• SATISFACTION
• AROUSAL
• ANTECEDENTS
• PLEASURE
• CUSTOMER DELIGHT
• STRUCTURAL