Defining and Estimating a Trading Area
Open Access
- 1 July 1964
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 28 (3) , 34-38
- https://doi.org/10.1177/002224296402800307
Abstract
What are the conceptual properties of a trading area? What is the definition of the term? What testable propositions are currently available to validate its properties and thus give precision to the definition? This article gives answers to these questions.Keywords
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