Brainstorming in an R & D environment (1969–72)

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Abstract
Brainstorming is a term for a number of procedures for group idea‐generation and progression which are based on the principle of separating the creative (idea‐generation) stages of problem‐solving from the evaluation stages. Misunderstanding regarding the separated evaluation stage has led to incorrect criticism of the technique. A brainstorming service was maintained within an R & D environment over the period 1969–72. Thirty exercises were held and approximately half of a sample (of twenty clients) considered the procedures to have been of some use. A small number of patents were obtained. The procedures are illustrated through a description of an exercise with a group seeking new ideas for diversification. Several sub‐routines were included, both to maintain interest, and to vary the level of speculation within the group. Brainstorming can be complemented by other techniques such as Lateral Thinking, Synectics and Morphological Analysis. A definite assessment of the methodology cannot be made, although general arguments for such group techniques can be proposed. A system of careful monitoring is suggested which will permit improved evaluation and development of the technique.

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