The Trade Area Mix and Retailing Mix: A Retail Strategy Matrix

• 1 October 1976
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 40  (4) , 58
• https://doi.org/10.2307/1251069

Abstract

Keywords

• RETAILING MIX
• RETAIL STRATEGY
• STRATEGY MATRIX
• TRADE AREA MIX