The Mind of the Retail Buyer
- 1 June 1988
- journal article
- review article
- Published by Emerald Publishing in Management Decision
- Vol. 26 (6) , 29-36
- https://doi.org/10.1108/eb001526
Abstract
There are many products we sell at absolute cost because they are part of the image of our business. We sell Kodak cameras at cost — we will sell between 5,000 and 6,000 of the new disc cameras between now and Christmas. — A drug chain buyer.Keywords
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