The centrality of culture
- 1 September 1990
- journal article
- research article
- Published by Taylor & Francis in Southern Communication Journal
- Vol. 55 (3) , 237-249
- https://doi.org/10.1080/10417949009372792
Abstract
Culture has been neglected by researchers of intercultural communication. During the last decade, there have been scattered investigations of world regions and countries, and only Japan and the U.S. have been investigated in depth through multiple communication studies. Africa, S.E. Asia, Latin America, and Europe have been virtually ignored by intercultural researchers. Intracultural communication is described as a new research and teaching direction for the 90s.Keywords
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