A Script-Theoretic Analysis of Industrial Purchasing Behavior

1 January 1984

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 48 (4) , 22
https://doi.org/10.2307/1251507

Abstract

This article applies cognitive script theory to the analysis of the industrial purchase behaviors involved in a computer terminal purchase. Industrial buyers

Keywords

SCRIPT THEORETIC
INDUSTRIAL PURCHASING
PURCHASING BEHAVIOR
THEORETIC ANALYSIS

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