ALUMINIUM HOUSEHOLD FOIL IN THE COMMON MARKET: RESEARCH FOR AN EFFECTIVE BRAND NAME

• 1 October 1974
• journal article
• Published by Wiley in Journal of Management Studies
• Vol. 11  (3) , 246-255
• https://doi.org/10.1111/j.1467-6486.1974.tb00697.x

Abstract

Keywords

• MARKET RESEARCH