Hispanic coupon usage: The impact of strong and weak ethnic identification
- 1 November 1992
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 9 (6) , 501-510
- https://doi.org/10.1002/mar.4220090607
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
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- American Jewish Ethnicity: Its Relationship to Some Selected Aspects of Consumer BehaviorJournal of Marketing, 1981
- The Role of Values in Public Opinion ResearchPublic Opinion Quarterly, 1968