Advertisers' Use of TV Ratings: Some Recent Changes, Implications

• 1 June 1971
• journal article
• Published by SAGE Publications in Journalism Quarterly
• Vol. 48  (2) , 261-268
• https://doi.org/10.1177/107769907104800209

Abstract

Keywords

• ADVERTISERS
• RECENT CHANGES
• TV RATINGS
• IMPLICATIONS
• USE OF TV