Business Ethics of Future Marketing Managers
- 1 September 1982
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 4 (3) , 2-7
- https://doi.org/10.1177/027347538200400301
Abstract
This paper presents the findings of a study which examined the business ethics of college students. The study utilized a series of ten vignettes which posed five different types of ethical problems. The responses were analyzed to determine student values.Keywords
This publication has 4 references indexed in Scilit:
- What Corporate Ethics Statements SayCalifornia Management Review, 1980
- Predicting Unethical Behavior Among Marketing PractitionersHuman Relations, 1979
- The Use of Vignettes in Survey ResearchPublic Opinion Quarterly, 1978
- Managerial ethics a post-watergate viewBusiness Horizons, 1975