Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
Open Access
- 1 March 1991
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 17 (4) , 454-462
- https://doi.org/10.1086/208570
Abstract
The effects of word-of-mouth (WOM) communications and specific attribute information on product evaluations were investigated. A face-to-face WOM comKeywords
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