Are Domestic and International Marketing Dissimilar?
- 1 July 1968
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 32 (3) , 56
- https://doi.org/10.2307/1249763
Abstract
Marketing technology has universal validity and potential universal applicability. To date, however, both practitioners and academicians have emphasized the dif...This publication has 0 references indexed in Scilit: