A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations

• 16 September 1992
• journal article
• Published by Taylor & Francis in Journal of International Consumer Marketing
• Vol. 4  (4) , 49-71
• https://doi.org/10.1300/j046v04n04_04

Abstract

Keywords

• EFFECTS ON PRODUCT
• ORIGIN EFFECTS
• PRODUCT EVALUATIONS
• CROSS NATIONAL COMPARISON