A Marketing Model for a Price-Promoted Consumer Good: A Case Study

• 1 April 1975
• journal article
• Published by Taylor & Francis in Journal of the Operational Research Society
• Vol. 26  (1) , 3-14
• https://doi.org/10.1057/jors.1975.2

Abstract

Keywords

• REGRESSION ANALYSIS
• MARKETING MODEL
• PRICE PROMOTED
• PROMOTED CONSUMER
• CONSUMER GOOD
• SECTION CONSIDERS
• SIMPLE COMPETITIVE
• ANALYSIS STAGES