Effects of Store Music on Shopping Behavior
- 1 February 1990
- journal article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 7 (2) , 55-63
- https://doi.org/10.1108/eum0000000002577
Abstract
Describes an experiment conducted comparing the effects of background and foreground music on clothing store shoppers. Concludes that choosing to play store music solely to satisfy customers′ preferences may not be the optimal approach; instead music should be varied across areas of a store that appeal to different‐aged customers.Keywords
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