When entering growth markets, are pioneers better than poachers?
- 30 April 1986
- journal article
- editorial
- Published by Elsevier in Business Horizons
- Vol. 29 (2) , 27-36
- https://doi.org/10.1016/0007-6813(86)90066-2
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Defensive Marketing StrategiesMarketing Science, 1983
- Strategic WindowsJournal of Marketing, 1978
- Marketing Research and the New Product Failure RateJournal of Marketing, 1977