Experiences with the Bettman-Park Verbal-Protocol Coding Scheme
- 1 March 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 8 (4) , 442-448
- https://doi.org/10.1086/208884
Abstract
Issues and problems that emerged in using the Bettman-Park coding scheme for verbal “think-aloud” protocols are discussed, and ways to resolve them are suggested.Keywords
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