Attitudes Toward Language: A Review of Speaker-Evaluation Research and a General Process Model

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Abstract
Language attitudes are typically inferred from hearers evaluative reactions to speech variations. Although they are central to human communication, their social scientific study has been reported mainly in journals outside of the communication discipline. This chapter first reviews the multidisciplinary work in the area that has looked to evaluations of speakers as a means of assessing language attitudes. Although this research has resulted in pragmatically interesting generalizations, more recent research and theorizing suggests that such generalizations may be limited due to assumptions and methodologies that neglect the complex process through which language attitudes reveal themselves. An emergent understanding of the speaker-evaluation process is discussed herein and represented by a recently developed model. Our assessment of the area concludes with suggested directions for future research.

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