A Simple Mathematical Theory of Innovative Behavior
- 1 June 1976
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 3 (1) , 31-41
- https://doi.org/10.1086/208648
Abstract
A mathematical theory of the adoption of new products is derived from extant behavioral knowledge and tested against first purchase data on low-risk, non-durable products.Keywords
This publication has 0 references indexed in Scilit: