Building theory in public relations: Interorganizational relationships as a public relations paradigm
Top Cited Papers
- 4 July 2018
- journal article
- research article
- Published by Taylor & Francis in Journal of Public Relations Research
- Vol. 30 (4) , 164-178
- https://doi.org/10.1080/1062726x.2018.1514810
Abstract
This article suggests that agreement on a paradigm focus for public relations scholarship would greatly enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn, that until those who call themselves public relations scholars come to agreement on the focus of public relations research and theory development, there may be much activity we call research in public relations, but there will not be much theory development.This publication has 1 reference indexed in Scilit:
- Organizational structure and the consequences for public relationsPublic Relations Review, 1984