The Use of Incremental Analysis in the Selection of Advertising Media

• 1 October 1946
• journal article
• Published by University of Chicago Press in Journal of Business of the University of Chicago
• Vol. 19  (4)
• https://doi.org/10.1086/232782

Abstract

Keywords

• INCREMENTAL ANALYSIS
• ADVERTISING MEDIA
• USE OF INCREMENTAL
• SELECTION OF ADVERTISING