Selecting a Research Methodology
- 1 September 2000
- journal article
- Published by Westburn Publishers in The Marketing Review
- Vol. 1 (3) , 373-397
- https://doi.org/10.1362/1469347002530736
Abstract
Having identified a research issue or question one must select a research strategy and appropriate methodology for collecting information that will illuminate the problem. In this paper we look first at the research strategy and the scientific approach to problem solving. The primary research methods of Observation, Experimentation and Survey are discussed in some detail. The paper concludes with a look at qualitative methodologies and the differences between cross-sectional and longitudinal research.Keywords
This publication has 0 references indexed in Scilit: