Identifying and reaching the donation prone individual: A nationwide assessment

• 1 January 1986
• journal article
• Published by Taylor & Francis in Services Marketing Quarterly
• Vol. 2  (1) , 117-122
• https://doi.org/10.1080/15332969.1986.9984832

Abstract

Keywords

• NATIONWIDE ASSESSMENT
• REACHING THE DONATION
• DONATION PRONE INDIVIDUAL