Self-Referencing
- 1 December 1989
- journal article
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 15 (4) , 628-638
- https://doi.org/10.1177/0146167289154015
Abstract
The tendency of subjects to employ a self-referencing strategy when processing messages was manipulated by varying message writing style. Recall of message content was higher in the high self-referencing than the low self-referencing condition. Self-referencing was also found to produce attitude and cognitive response effects similar to effects obtained in other research that employed involvement inductions. When self-referencing and argument strength were manipulated in a factorial design, it was found that arguments had a greater impact on attitude and cognitive responses under high self-referencing than under low self-referencing.Keywords
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